节庆类非物质文化遗产产业化发展模式探究——以广西宾阳炮龙节为例

Duan inkstone, Regional culture Study on the Pattern of Industrialization Development of Festive Intangible Cultural Heritage:Take the Guangxi Binyang Paolong Festival as an example

中国非物质文化遗产内容丰富,其中节庆类非物质文化遗产是一个重要组成部分。面对现代化的社会环境,传统的节庆类非物质文化遗产急需寻求在现代文明中的发展形式,找到传统文化与现代经济协同发展的契合点,在市场经济中重新定位自己的发展模式。广西宾阳炮龙节在政府、民间团体、民众等多方的努力下,开拓了适合自己的产业化发展模式,其产业化发展模式可以为我国其他的节庆类非物质文化遗产的保护、传承以及开发提供参考与借鉴。

China’s intangible cultural heritage is rich in content,among which festival intangible cultural heritage is an important part.In the face of the modern social environment,traditional festival intangible cultural heritage is in urgent need of seeking the development pattern in modern civilization,finding the joint point between traditional culture and modern economic development,and repositioning its development pattern in the market economy.With the efforts of the government,nongovernmental organizations and the public,Binyang Paolong Festival in Guangxi has opened up an industrialization development pattern suitable for itself.Its industrialization development pattern can provide reference for the protection,inheritance and development of the intangible cultural heritage of other festivals in China.