2018年中国电影产业备忘

The Memo of Chinese Film Industry in 2018

2018年中国电影产业面对诸多不确定性,进入低速发展期,与全球第一大电影市场的差距未能缩小。在产业格局和大环境的调整中,商业规则和市场规范正在重建。国产电影品质提高,电影人独立制片公司与平台公司互补,现实题材获观众认可,市场需求分化,环节竞争更趋激烈,互联网基因的电影企业优势凸显,版权和海外市场潜力有待开发。对不确定性的把控,保持产业发展的活力、信心、动力,将成为新一年中国电影的主题。

In 2018, the Chinese film market maintained a growth trend, but due to the uncertainty, the growth rate slowed down significantly and entered a period of low-speed development situation. Business rules and market norms are being rebuilt in the midst of an unstable industrial structure and a changeable environment.The quality of domestic films has improved, and the realism theme has been recognized by the audience. The market demand has further diversified, and competition in all links has become more intense. The advantages of Internet companies continue to be highlighted, the copyright and overseas markets have huge potential.