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基于电商平台的互联网保险产品创新问题分析 被引量:1

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摘要 随着互联网和电子商务的快速发展,我国电商平台的互联网保险业务发展迅速。互联网保险不能简单地理解为把线下产品搬到电商平台上销售,而是基于互联网手段开发场景化、定制化和碎片化的保险产品,满足大众多元化的投保需求。本文分析了当前保险产品创新所存在的问题,并对未来互联网保险产品创新的发展方向提出了建议。
作者 刘盾 方华
出处 《电子商务》 2019年第4期35-36,共2页 E-Business Journal
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