5MIIT.The Bulletin of the Telecommunications Industry in December,www.miit.gov.cn,2008.
6Research in China.China Mobile Stock Market Report.www.researchinchina.com,2008.
7Kleijnen,M.,Ruyter,K.D.,Wetzels,M..An Assessment of Value Creation in Mobile Service Delivery and the Moderating Role of Time Consciousness.Journal of Retailing,2007,83(1):33-46.
8Kim,D.J.,Ferrin,D.L.,Rao,H.R..A Trust-based Consumer Decision-making Model in Electronic Commerce:The Role of Trust,Perceived Risk,and Their Antecedents.Decision Support Systems,2008,44(2):544-564.
9Hoffman,D.L.,Novak,T.P.,Peralta,M..Building Consumer Trust Online.Communications of the ACM,1999,42(4):80-85.
10Grabner,S.,Kaluscha,E..Empirical Research in On-line Trust:A Review and Critical Assessment.International Journal of Human-computer Studies,2003,58(6):783-812.
5Mayer, R. C. ,Davis, J. H. , Schoorman, F. D. An integra- tive model of organizational trust [ J ]. Academy of manage- ment review, 1995, 20(3) : 709 -734.
6Schoenbachler, D. D. , Gordon, G. L. Trust and customer willingness to provide information in database - driven rela- tionship marketing [ J ]. Journal of interactive marketing, 2002, 16(3) : 2-16.
7Bart, Y. , Shankar, V. , Sultan, F. , & Urban, G. L. Are the drivers and role of online trust the same for all web sites and consumers7 A large - scale exploratory empirical study [J]. Journal of marketing, 2005, 69(4) : 133 - 152.
8Singh, J. , Sirdeshmukh, D. Agency and trust mechanisms in consumer satisfaction and loyalty judgments [ J ]. Journal of the Academy of marketing Science, 2000, 28 ( 1 ) : 150 - 167.
9Lee, K. C. , N. Chung and S. Lee. Exploring the influence of personal schema ontrust transfer and switching costs in brick- and- click bookstores, information & management, 2011, 48(8) : 364 -370.
10Yang, Y. , Hu, Y. ,Chen, J. A web trust-inducing model for e -commerce and empirical research [ C]. In Proceedings of the 7th international conference on Electronic commerce, 2005 : 188 - 194.
