论产品设计的原创性问题

The Originality Problem in Product Design

随着我国经济的发展,产品设计这个新兴行业异军突起,在社会竞争机制中扮演着越来越重要的角色。在物质生活日益丰富的中国,国产的工业产品在市场上占有了很大的份额。可它们相当一部分是沿袭自海外品牌的设计形式,而没有自己原创的设计风格。未来的竞争不再是单纯的依靠价格与质量,设计才是最根本的。因此,发展基于我国文化传统和具有西方先进理念的产品设计显的尤为重要。这就需要恰如其分的做到“古为今用”“西为中用”,把握好传统与现代,西方理念与中国文化的关系,从而形成具有中国特色的设计语言。

Follow the economic development of China. Product design as a new force suddenly rises and playing as a more important role in social competition mechanism. Nowadays, Chinese material life turned to abundant and domestic products hold a huge share in market. However, most of them imitate foreign brand and not have own design style. The future competition will depend upon design but not pure price and quality. Therefore, it is very important for develop the product based on Chinese traditional cultural and western modern theory. To do this, we should make the past serve the present and make the western serve the China. Only well handle the relationship of traditional and modern, western theory and Chinese culture. Then we can form the own language of China style.