浅析CD产品包装设计的个性化体现

Analysis on Individuation Manifestation of CD Product Packing Design

在信息时代产品包装已经不再是商品销售中的“配角”,在买方市场细分以及目标受众分化的情况下,产品的个性化包装成为未来市场产品的需求,包装设计的个性化和多样化正好符合现时代市场对产品多样化的需求。本文从CD产品的个性化包装谈起,就产品包装为什么要个性化,以及个性化包装实施的必要性、以及诸多因素如何导致个性化包装的产生,进行了分析和阐述。

In this information age,product packing plays no more the minor role in merchandise selling.For the subdivision of buyers’market and the differentiation of target client,individuation packing of product becomes the demand of the future market,and the individuation and diversification of packing design just answer for the requirement of present market.This thesis discusses from the individuation packing of CD product,analyses and expatiate the reason for individuation of product packing,and the necessity of implementing individuation packing, and some factors that make for the emergence of individuation packing.