小食品包装的大学问——谈瓜子包装的创新设计策略

Great Knowledge of the Small Food Package——Talk creative design strategy of the melon seeds package

瓜子是一种休闲食品,在包装上存有设计雷同、识别性差、开封后不易保管、瓜子壳造成环境污染、定位设计混乱等问题。针对这些问题,笔者提出相应的创新设计策略:包装结构创新设计策略、便利功能创新设计策略、环保观念创新设计策略、定位设计创新策略。

Melon seeds are leisure-time food. There are many problems in the packing of the melon seeds, for example, similar design, distinguish weakly, no preservation as opening, environment polluted by hull of melon seeds, confusion in orientation of product etc. In this article, author brings forward a series of strategy of innovation design, the structure of packing innovation, convenient function innovation design, environment protection innova- tion design and orientation design innovation strategy.