摘要
在工业设计师平时的设计行为中,往往忽视市场调查在产品中的作用。而作为面向市场和用户的工业产品,没有市场调查也就没有设计的主导方向。设计师只有结合在实践中的经验,长期地对产品设计进行市场调查,才能了解消费市场的需求,以便使产品设计不断适应这些需求,从而使产品不断赢得更多的消费者,不断扩大市场占有率。
The industrial designers often ignore the importance of market research when designing the products. Products are exist in the field of market and user, no market research and no direction for the design. In order to understand the consumers’ behavior exactly, designers should combine and blend their experiences and research the market with a long term. This is also a good method to get more consumers and expand the market capacity.
