摘要
构成标志设计的元素主要有文字和图形。不同的元素或元素组合在标志设计中会呈现出不同的表现效果。本文主要以麦当劳、摩托罗拉、满婷三大品牌标志为例,分别从它们标志的造型和颜色方面论述相同的设计元素(M)在不同标志中的运用及表现效果。
Elements in the logo design include letter and figure mostly. The different element or element-combination in the logo design may have different effects. Take McDonald, motorola and manting logos for example, the text mainly discuss the idea that the application of the same design elemen(tM)in different logo design.
关键词
元素
造型
颜色
标志设计
element, shape, color, logo design
