摘要
数字化时代的到来,使信息技术融入到人们社会生活的各个层面,进而使得对消费产品的审视与量度也不在局限于单一满足某一方面,设计开始处于一个重新构造语言符号的时代。在包括形、质等在内的产品语言属性中,色彩具有先入为主的产品视觉化语言特点。本文基于色彩这样一个有效性特征,与人类心理学或社会心理学方面的有关理论思想相结合,通过分析实例,思考色彩在产品设计中运用方式,从而阐明色彩语言符号在设计中的重要作用。
With the digital ages coming, making the information technique melt into to the each level society in people living, then the measure about the consume product also not at a limit of one part, the design starts being placed the times of a constructs the language symbol.In include form, quality...etc. product language, the color has the characteristic prejudiced product sense of vision in advance than other language. According to color having this useful characteristic, this text having this connecting with some theories about human psychology or social psychology, clarifies color language sign in design, passing the analysis of example considering color using way in product design.
关键词
色彩符号
设计
Solor symbol, Design