摘要
本文从体验、体验需求及体验设计等三个方面对体验经济时代以体验为先导的设计新思维作了初步的探讨。体验是人们对所经历的事、物及环境在生理、心理上的综合感受和情感升华,可分为表层的感官体验和深层的情感体验。不同于外部的物质需求,体验需求是人的内在心理需求,在体验经济时代,设计将超越功能和形式,以创造积极美好的消费体验为核心。情感性、策略性、开放性、个性化及以用户为中心等特点集中表明了体验经济时代设计的人本主义特征。
In this paper, the new experience-oriented design thought is discussed from three aspects: the concept of experience、experience requirement、experience design. At the age of experience economy, the core of design is to create a wonderful experience. Emotional、strategical、interactive、personality and user-oriented are the main characteristics of design at the age of experience economy.
关键词
体验
体验需求
体验经济
体验设计
experience, experience requirement, experience economy, experience design
