从“久而俱化”到“破旧立新”——从道家哲学的角度谈标志设计

From Becoming the Same for a Long Time to Being Renewal Instead of Conservation——Analyze the Logo Design from Taoism

道家哲学博大精深,我们从事艺术设计工作人员从中可以受到很多启发。在标志设计领域,我们有太多的传统元素可以利用、设计和借鉴。要设计好标志,需要我们的设计师在吸收借鉴国际先进的设计语言和设计思维的同时要继承和发扬我国的民族传统文化,从而设计出不仅有思想内涵,而且又符合时代潮流的好的作品。

We can absorb in Taoism for our design. In the field of logo design, there are plenty of traditional elements that can be used, designed, learned by our designers .To do good productions, our designers should use for the international language and thinking in design. Meanwhile, they also should carry on Chinese traditional culture. And thus, their words will both have ideological content and accord with the trend of the times.