论展示设计中意境的营造

Creating the Artistic Conception in the Art of Showing Design

由于经济的迅猛发展,信息时代的到来,展示设计所涉及的范围和作用也随之扩大,其信息传达的媒介功能则更具重要性,同时,人们对展示中文化情感的内涵也愈加重视,期望通过情感化的形式和触动人心的艺术语言,提供直接而强烈的感受事物的途径。因此,展示设计也是一种情感和情绪交流、互动的活动,其中意境的创造与表达起着至关重要的作用。在展示设计中应调动各种元素来营造意境,使展示设计既具有良好的信息传达功能,又具有崇高境界与美感。

With the rapid development of economy and the arrival of the information age,the scope and the function of the art of showing design are also expanded and its function as a medium in conveying information is of greater importance. At the same time,people place more weight on the emotional culture connotation in the art of show. It is hoped that emotional forms and touching artistic language can serve as the means of experiencing the world. Therefore the art of showing design also means the interactivity of feelings and emotions,in which the artistic conception and expression play significant roles. In the art of showing design various elements should be employed to create the artistic conception which in turn ensures the effective information conveyance,lofty state and aesthetic sensibility.