中国传统吉祥图案在现代包装设计中的应用

The Usage of China's Traditional Auspicious Patterns in the Designs of Modern Package

吉祥图案是中国传统装饰艺术中极具魅力的一部分,把其精神内涵和文化实质注入现代设计的各个领域中,不仅能体现现代设计的民族性和文化性,而且更能使现代设计兼具审美价值和商业价值。而现代设计中的包装设计是一门以文化为本位、以生活为基础、以现代为导向的设计学科,它的艺术可以借助自己独特的艺术语言,从多层次、多角度传递民族文化,揭示民族文化的内涵。吉祥图案应用在现代包装设计中能更好的把握住民族文化精神的实质,并从中提取精华,提升现代包装设计的价值。

Lucky pattern is that Chinese tradition decorates art middle pole utensil charm part,in each fields pouring it’s spirit connotation and culture essence into modern design,not only being able to embody modern the nation designing that and culture,and can make modern design be appreciation of the beauty value and commercial value concurrently more. Modern package in designing that designs but the design discipline being to take culture as one’s own post one,to take life as basis,take modern times as guiding,its art can draw support from self distinctive art language,from the multiple echelons,many angles transferring national culture to,revealing the national culture connotation. Lucky pattern applies everywhere modern the essence packing the national culture spirit designing that thereby much better assurance of middle stops,and the value extracting cream out of,hoisting modern package designing that.