文化与产品竞争

Culture and the Product Competition

随着21世纪的到来,各个企业间的竞争也愈加激烈。怎样在这个竞争的时代处于不败之地,是我们每个企业经营者和设计师首先考虑的问题。企业之间的竞争包含两个决定性的因素:产品内涵和产品本性。产品是功能的载体、企业是竞争的媒介,任何一家企业通过资金积累,技术提高都能制作相同质量、相同技术含量的产品,这就是产品的内在因素——产品实体;产品的外延是什么?产品所包含的文化属性。企业只有把这两个方面做好了才能在竞争中脱颖而出,直至打入国际市场。

With the arrival of the 21st century, all the competition will become even fiercer. How in this competitive era in an invincible position, we all business operators and designers of the first consideration. Competition among the enterprises included two decisive factors: product content and nature of products. Product function is the carrier of competition in the media business, an enterprise through capital accumulation. Technology can enhance the production of the same quality, the same technical content of products, which is the product of internal factors——domestic entities; the extension of the product is what? Products included in the cultural attributes. Only these two aspects in order to make the competition come to the fore, until entering the international market.