摘要
纯粹视觉语言的特性:一、图形元素的符号化象征功能,即图形除自身可表现现实物象外,更重要的作用在于承载在其形态之上的一种或多种象征寓意,成为表现特定内涵的符号。二、形式上突出运用点、线、面、色、质的原初性直觉样式,注重简约的视觉构成。三、强化使用审美形式法则,在鲜明的秩序感中创建出清晰的视觉逻辑。四、简约视觉流程,保证主题的直观性,留给观者以充足的视象解读空间。
Characteristics of PVL:1. Graphic elements’ symbolic functions more than the default visual realization. More importantly it functions in symbolizing one or more connotations thus realizing specific symbols.2. Use of point, line, plane, color, material, focussing on simplistic visual structure.3 Emphasize aesthetic rules, create clear visual logic through articulate orders.4. Simplistic visual process, good visualization of the targeted information; give the audience enough space visual interpretation.
关键词
图形符号化
原初化视觉构成
审美秩序感
简约视觉流程
Symbols, graphics, original visual structure, sense of order, and simplistic visual process