聚焦诉求点——从“定位”理论看信息传达的差异性

Focusing Demand Spot —— From the "positioning" theory looks at the differences of the expression of brand information

中国已经进入品牌消费和品牌竞争这样一个时代,企业的竞争最终依靠的是品牌的竞争。品牌个性是任何一个成功品牌不可缺少的必要条件。本文从定位理论出发,遵循聚焦法则,突出产品的差异性并集中经营其差异性的部分,来谈品牌信息传达的差异性。

China has already entered the brand expenditure and the brand competition time, enterprise's competition finally depends upon the brand’s competition. The individuality of brand is an essential condition for any successful brand. From positioning theory, follow the rules focus, highlighting the differences in products and focus on the differences, talking about the expression of the brand message.