读图时代下时装评论的图片传播效应

The Effect of Visual Communication in Fashion Comment under the Era of Reading Picture

本文通过分析时装评论传播的目的,综合图片在时装评论中的传播效应,有助于认清图片在"读图时代"时装评论中的位置,可以更好的发挥图片优势,适应受众需求,顺利完成时装评论的传播,并达到良好的传播效果。本文对于时装评论的写作和传播有一定启发和借鉴意义。

The article analyzes the communication purpose of fashion comment, and discusses the effect of visual communication in fashion comment. The above can help us recognize the situation of pictures in fashion comment under the era of reading pictures and develop the advantage of pictures to meet the needs of readers so that we can achieve good effect of communication of fashion comment. This article can give us elicitation for composition and communication of fashion comment.