迷途“指”返——解析城市标识中的色彩设计

Analyzing the Color Design in Urban Sign

现代都市需要功能明确的标识系统。色彩作为标识系统中的重要元素,凭借其情感经验的视知觉特征,发挥着先声夺人的作用。对城市标识的色彩元素进行分析研究,结合图形和文字等设计元素进行对比,有利于设计更合理有效的标识系统,提出新颖的设计思路。

Modern city have its own an identification system of definite function. As a particular element in identification system, Colors displaying the role of strength with its perceptual characteristics of emotion and experience. We will analyze the color of urban sign, combined with design element on the graphics and the text, design a more reasonable and effective identification system, put forward the original thinking on design.