摘要
改革开放为书籍装帧业带来了先进的理念与技术支持,但也使许多的书籍设计迷失于对纯粹的技法与形式的追求之中,忽略了书籍设计的本质——视觉化的再现书籍的特征,为书籍内容的阐述服务,从而达到装帧设计与书籍内容本身的这种"形"与"质"的统一。本文就以此为出发点,探讨在装帧设计中达到"形"与"质"相统一的方法以及其重要性。
The reform and opening-up policy has brought the advanced idea and technical support for the book design, but lots of book designers lost in the pursuing to purely technique and form, they neglect the essence of book design, what is to making the book’s connotation visually, to severe book’s content, and then making the design and book unification. This paper trying to proofing the importance of unification of' form' and 'essence' and then provides some effective advices and methods for book design.