白酒包装设计中的书法元素

The Calligraphy Element OF White Wine Package Design

随着设计艺术突飞猛进的发展,越来越多的设计师体会到"民族的才是世界的"这样一个深刻的道理,我国白酒包装市场竞争日趋激烈,民族性和地域性是白酒包装的重要特征,为体现其包装特征,很多白酒包装的品牌文字均采用书法文字的方式来表现。在本文中,笔者主要从书法文字的字体,书法文字的布局,书法文字的色彩关系,书法文字同周围图形的关系四方面来阐述书法元素的合理运用对于白酒包装设计取得成功有重大意义。

With the rapid development of design art, more and more designers realized the profound principle that national art is the world’s art. The competition of our Chinese white wine packaging market is becoming drastic day by day, what’s more nationality and regionality are the significant character of Chinese white wine packaging. In order to embedy the character of packaging, a lot of Chinese white wine bromels use the style of calligraphy to represent it. In this article, the writer mainly use type face, layout.color connection of calligraphy character and calligraphy character’s connectier of surrounding graphics four aspects to expound that the achiecemant of logheal use of calligraphy elements for Chinese white wine packaging design is meaningful.