摘要
随着人们生活水平的提高,消费者购买一件产品的时候不仅是为了获得商品的使用价值,在很多情况下是为了追求一种情感上的满足,或自我形象的展现。人们的需求,不再仅仅获得更多的对物质产品本身,而是越来越多的出于对商品的象征意义、个性特点的追求上。
With the improvement of people's standard of living, the purpose consumers purchasing a product are not only to get the good’s value, but also the feeling of satisfaction, or show of self-image. The demand of the people, not just to obtain more material products, but more and more the symbolic value, personality characteristics of the goods.
关键词
产品设计
象征功能
情感需求
Product design, Symbol function, emotion requirement
