摘要
通过对艺术大师达利的个案研究,发掘艺术家对自我个性的宣传意识,并把这种意识同现代企业的广告意识联系起来,进而探讨广告意识在商业中的实际运用。
On studying of the master Dali, this paper finds Dali's consciousness of propagating his personality. And combining with the advertisement consciousness of the modern company, the author discusses the application of this consciousness in commerce.
关键词
达利
产品
广告意识
广告行为
广告策略
Dali Product, Advert Consciousness, Advert Behavior, Advert Strategy
