从修辞学的角度对设计符号学中象征功能的再认识

Further Understanding of Symbolical Function in Design Semeiology from Rhetorical Angles

我试图通过解读修辞学的发展历程,探究符号学发展的必然性,由本不存在修辞,到需要修辞,再到修辞的消亡的逻辑关系,联想到设计符号学的发展历程竟与其如此惊人的相似,由仅追求原始功能,到添加装饰满足非本质的需求,继而又摒弃装饰成分,聚焦其本质所在的现代设计,就像我在文章开头说的乙杂邢薜姆绞奖硐治尴蘧褪敲烙是象征的精髓一样,以最简洁的形式传达了最准确的信息,是设计符号学的核心所在。

When I explore the development of the rhetoric and investigate that the inevitability of semeiology development follows the consecution from nonexistent rhetoric to demand for rhetoric,to perish of rhetoric,I surprisingly find that design semiotics is so similar to rhetoric in the process of development in that it goes from the only pursue of original function,to decorating for nonessential need,finally to abandoning the adornment composition and focusing on the modern design of its essence'.Beauty lies in the infinite embodied in the finite ways.'just like what I put in the beginning of the article,is the essence of symbol,the core of the design semiotics is to convey the most accurate information in the simplest form.