摘要
本文阐述了设计管理和企业核心竞争力的概念和内涵,提出了提高企业核心竞争力必须引入设计管理,并对设计管理如何融入企业并提升核心竞争力阐明了具体构建路径。
This essay illustrates the conception of design administration and the core competitive of an enterprise from both denotative and connotative meanings.Then,it proposes that it is necessary for an enterprise to introduce the design administration into the construction of its core competitive.Also,the essay attempts to give some objective and efficient methods on how to introduce the design administration into an enterprise.
关键词
设计管理
企业
核心竞争力
企业战略
design administration,enterprise,core competitive ability,enterprise strategy
