摘要
本文针对当前过度包装愈演愈烈的现状,主要通过对现代与后现代主义设计的回顾,归纳总结了现代及后现代主义设计思潮对当代包装设计的若干启示。文章认为,现代主义设计思潮中所蕴涵的功能主义、简约主义、实用主义理念以及后现代主义设计对人性、文化内涵及多元化的关注,与当代包装设计发展的新要求趋于一致。辩证地看待现代及后现代主义设计并批判地继承其设计理念对当代包装设计具有重要的现实意义。
The thesis expounded the surge of the over-packing at present, reviewed the Modernism and Post- Modernism design and then got several enlightenments to the present packing design. The author believes that the functionalism, the economicism and the practicalism contained in the modernism and the human nature, the culture connotation and the pluralism contained in the Post-Modernism conformed to the new demanding of the present packing design. To treat the Modernism and Post-Modernism design correctly and critically succeed their designing principle means a lot to the present packing design.
