认知理论基础上的绿色包装设计

The Green Packaging Design Based on the Theory of Cognitive

本文基于认知心理学的基本原理,对现代绿色包装设计进行详实解析,分析现状和包装存在的问题,提出为了促进绿色包装设计的发展应该采取的两方面的措施。对消费者来说,优化绿色消费意识;提高绿色消费理念,可以在广告和包装设计中有所体现。对设计者来讲,根据消费者认知规律;把绿色包装设计作为设计指导。

This article based on the basic principles of cognitive psychology, carries on the detailed analysis to the modern green packaging design, analysis the present condition and existing problems to raised for promote the development of green packaging design should adopt of the measure of the both side, say to the consumer, optimize the green consumer awareness raising concept of green consumption in advertising and packaging design reflected. According to consumer cognition law to the designer; Suggest that the green design plan guides as design.