浅谈平面设计对当代大众文化语境的影响

On the Influence of the Graphics Design to Contemporary Popular Culture Context

从设计诞生的那一刻起,新的设计风格就层出不穷,这些都是不同时代文化语境的反映。本文旨在通过梳理历次设计风格更迭的文脉和检视当代人类社会生活的深刻变化——这两条线索,探讨平面设计如何对大众文化语境产生更积极的影响,并以此对当代广告的视觉表现方式提供些许借鉴。

From the moment the design appeared,new design styles emerge in an endless stream,which reflect different cultural contexts in different time.This essay gives two clues——one is to sort out the alternations in design styles,and the other is to survey the changes of contemporary human life-in order to explain how the graphics design brings positive influence on the popular cultural context,and also provide some useful references for the visual manifestations of contemporary advertisement.