论汉字在标志设计中的艺术特征

On Chinese Characters in Signs Design

汉字作为造型元素运用于标志设计中能显示出感人的艺术魅力,是中华民族智慧的结晶。本文从汉字书法的艺术性、汉字结构的图形化及汉字形式的表意性三方面阐述了汉字标志的独特艺术特征。随着时代的发展,汉字必将在标志设计中占有更为重要的地位。

Chinese characters, exhibit its glamour in the use of signs design. being the treasure of Chinese, This paper tries to illustrate Chinese characters unique artistic features from three perspectives: graphic character, ideographic writing and artistic handwriting. Thus, Chinese characters will play a more important role in signs design.