摘要
一直以来,游戏只是人们的消遣方式,几乎没有人将它和广告联系起来,然而,短短的几年中,具有生命力的游戏产业已经和网络结合在了一起,成为了网络游戏,并且深入了人们的生活。随着时间的发展,无孔不入的广告,已经发现并开始涉足网络游戏这一新兴产业,为传统广告注入一股新鲜活力,开创了广告的新气象。本文旨在对中国网络游戏广告的形式和特点做一些分析。
As a way of pastime, nobody relates game with advertisement. so far. However, the combination of game industry and the web has given the birth to cyber game, which has infiltrated people’s life. As time went on, the pervasive advertisement has found and set foot in the booming industry, cyber game, which energized the conventional advertisement, developed the new weather of ad. This paper aims to analyze the forms and the features of the ad in cyber game.
关键词
网络游戏
广告
形式
特点
cyber game, advertisement, forms, features
