摘要
通过对产品形象设计的研究,阐述了在汽车全方位设计中,如何建立产品的品质形象和视觉形象,并制定出产品形象设计指南,最终建立自己特定的设计风格,并逐步树立起企业的品牌形象。把产品的视觉形象的设计与产品理念完美的结合起来,体现产品理念是产品形象的核心部分的思想。
Via the researching of the image of product, we will explain how to establish the quality image and vision image, establish the image design enchiridion of product, and finally confirm specifically design style by one’s selves. In that case, the brand image of the corporation will be established. It’s rather important to combine the vision image design and product concept perfectly, and indicate the product concept is the hard-core of the product image.
关键词
产品理念
产品形象设计
整体形象设计
product concept, mage of product, the overall image design