性别设计

Gender Design

笔者在分析了产品设计中性别表现的现状以及分析了两性心理和性别文化等的基础上,提出了性别设计的概念,进而指出产品设计针对不同性别从情感体验到生命体验的最终心理需求的理论设想。

This paper puts forward the concept of gender design, based on the analysis of present condition of gender difference in product design and that of different gender psychology and gender culture. It also makes a tentative plan to design the products that can satisfy different genders’ psychological needs from affective experience to life experience.