色彩在版面设计中的应用与研究

The Application and Research of Color in Layout Design

在商业设计中,版面设计是一个建立在准确功能诉求与市场定位的基础之上,以有效传播为导向的视觉传达艺术。色彩作为大众视觉语言,是商业设计中一个十分重要的元素。本文主要针对色彩在版面设计中的应用进行探索与研究。从版面设计中的色彩理论知识到色彩运用技巧,进行了详尽的讨论与分析,借以提升对色彩主色调、冷暖色、明色与暗色等各个方向上的把控能力,在此基础上进一步研究色彩在心理反应方面的普遍规律,利用其作为版面设计的有力武器,使色彩成为真正的行销工具。

In commercial design field,layout design is a visual communication art which based on accurate function demand and market position,take effective dissemination as guidance. Color as a public visual language is a very important element in commercial design. This article mainly aims at the exploration and research on the application of color on layout design. Detailed discussion and analysis has been made from the theoretical knowledge of color to the skill of using it,in order to improve the control ability on color main tone,cold and warm color,and bright and dark color etc. directions. Based on this,the universal rule of color in the psychological response has been studied as a further aspect,utilize its advantage as a powerful weapon on layout design,and make color become a real marketing tool.