摘要
人类社会生存的环境是由三类环境总体构成的:自然环境、社会体制环境、符号环境。而显现着现代文化特征的社会,某种意义上说是各种图像符号通过传播而构筑的社会现实。由于数字化图像技术的发展与运用,使现代社会进入了一个读图的时代,图像成为了主要信息载体,它在说服性传播过程中发挥了主要作用。图像的传播不仅仅加快了信息的交流沟通,还引导了社会的潮流和引领了人们新的生活方式。这正体现了在视觉传播过程中图像传媒的感染力及说服力所发挥的传媒作用。
The environment of human society consists of three parts:natural environment,environment of social system and signal environment. The society characteristic of modern culture is in certain sense a social reality constructed by conveyance of picture signals of various types. Development and application of digital picture technology brings modern society into a picture-reading age when pictures become a major media of information and play an important role in persuasive conveyance process. Emergence of pictures not only accelerates the communication of information but also leads social trend and guides new life style of people. This just shows the function of media by appeal and persuasion of picture media in the process of visual conveyance.
关键词
图像说服
视觉传达
image convinces,visual dissemination
