城市公益广告的传播与构建社会主义和谐社会——天津城市公益广告发展的有效策略与措施探析

City Public Advertising Expansion and Constructing Socialistic Harmonious Society——The Exploring and Analysis for Strategies and Practice of City Public Advertising Development In Tianjin

城市公益广告是现代都市文明和社会进步的象征,从一定意义上说,一个城市,一个国家公益广告的水平,是衡量其民众文化道德水准和社会文明程度的重要标志。本文通过对城市公益广告的传播与社会和谐之间关系的论述,指出了在我国当前构建社会主义和谐社会的进程中,城市公益广告的发展是促进社会和谐的重要手段之一。同时,也针对目前天津城市公益广告发展中存在的主要问题,提出了一些解决这些问题的有效策略与措施。

This paper points out that the city public advertising is one of the critical ways to promote the social harmony in the process of building a harmonious society. It provides effective solutions and steps to problems from the on-going development of the city public advertising.