网络广告定位策略分析

The Orientation Strategy Analysis of Cyber-advertising

本文在阐述网络广告定位基本概念及其作用的基础上,结合具体的案例分别从市场定位策略、产品定位策略、观念定位策对网络广告的定位策略进行了分析。以期通过网络广告的定位策略优化传播效果,使网络广告真正成为现代企业推动产品销售的有力手段。

The paper first Introduces about the basic concept and function of Cyber-advertising,then analyze about the Orientation strategy of Cyber-advertising combine with the practical cases,from market orientation,product orientation and concept orientation.In order to optimize the diffuse effect,and let Cyber-advertising become a real useful means to impel products sale.