摘要
本文主要研究新产品开发中的调查问题,在原有新产品开发的市场调查基础上,引入设计调查的概念,定义了能够有效引导新产品设计思维的设计调查概念。该设计调查概念的定义有助于提高新产品开发的创新性和成功率,有助于提高新产品开发的深度并极大的促进新产品开发水平的提升。
The subject studied research session in new product development,established the concept of design research,and define the concept of design research which can effectively lead new product design idea,basing on the theory of market research of new product development. This definition helps to create innovation and improve success in new product development,and benefit new product development capability.
关键词
设计调查
市场调查
新产品开发
design research,market research,new product development
