摘要
通过对大众汽车旗下Golf和Polo的造型特征演变进行纵向、横向分析比对,收集历代Golf和Polo造型,提取主要造型特征:前脸造型和侧面造型;有针对性地分析了在同一平台下造型元素的突变和重组,同时探讨了不同平台下同时间段内大众品牌跨平台性造型元素的突变和重组,提出了保证品牌造型生命力的遗传和进化的机制。
Based on Volkswagen's Golf and Polo evolution of the modeling features a vertical,horizontal analysis and compare,collected the previous Golf and Polo modeling,extraction major modeling features:front and side modeling characters;Analysis modeling in the same platform elements of mutation and reorganization,at the same time on different platforms same for the following period of time the mass brand of cross-platform modeling elements mutation and reorganization,and proposed a guarantee brand modeling vitality of genetic and evolutionary mechanism.
关键词
造型特征
演变
品牌
modeling features,evolution,brand
