摘要
本文通过研究分析历史上大众文化的内涵和现阶段中国大众文化的特点,希冀借此挖掘出房地产展示设计的现代大众文化特性,从而促进展示设计和大众文化的有机融合。
By analysis the Connotation of mass-culture in history and the phenomenon of modern Chinese mass-culture,the author hope mining the characteristics of modern mass-culture to promote Organic integration with exhibition design and mass-culture.
关键词
房地产展示设计
大众文化
消费心理
real-estate exhibition design,mass-culture,consumer psychology