浅议户外广告与城市建设的和谐发展

On Harmonious Development of Outdoor Advertisement and City Construction

随着世界各国市场经济的不断发展,人们物质、精神生活水平的不断提高,户外广告在广告行业中扮演着举足轻重的角色。遗憾的是户外广告与城市建设各自为阵,不能够有机的和谐发展,这是目前制约我国户外广告发展的瓶颈。本文较为系统的提出了户外广告是城市环境建设和谐发展的一个重要组成部分,明确提出了只有讲究和谐设计、广告内容与环境相统一、符合美学原则的户外广告才是未来城市户外广告发展的趋势。

With the development of the world economy,people’s mental and material life is improving day by day.Therefore,outdoor advertisement plays a vital role in the advertising industry.Unfortunately the outdoor advertisement and the city construction are not developing in a harmony,which is a chock point of the progress of outdoor advertising.This thesis raises the point that outdoor advertisement is part of the city environmental construction,so the outdoor advertisement made on three principles,namely,harmonious design,consistency of advertisement content and environment,and aesthetics is the trend of outdoor advertising in the future.