橘枳理论——论工业设计本土化

The Theory of Localization

如今工业设计已成为企业在市场竞争中制胜的法宝,而我国的工业设计起步较晚,受重视不够,设计理念落后,对西方的盲目的拿来主义过于严重。本文主要谈论作为外来文化的工业设计在完成本土化的过程中所遇到的种种困难及本人的一些见解,唯望有识之士保持清醒,真正做一些切实的工作,为我国工业设计的崛起贡献自己的一份力量。

Nowadays the industrial design have become more and more important as a great role in the competition between the enterprises.But as a matter of fact,the industrial design is so fresh to China.What we learned is almost the theories of the West.If we want to be more competent in the international market.We must make the industrial design localizable.In this article,We will mainly discuss the difficulties we meet with during the localization of the industrial design and my opinions about this.I just hope you pay more attention about it and make it better in the future!