人种志方法在用户研究中的应用初探

The Use of Ethnographic Methods in User Research

本文通过分析一个革命性产品的戏剧性失败,得出进行设计前期用户研究的重要性。在用户和相关的市场研究中,需要有设计师参与进来,用设计师独特的观察角度加之人种志的研究方法,这样的设计前期调研,才有可能洞察用户内心的需求,真正的以用户为中心,找到切实可行的设计导则。运用定性研究为主,结合一定的定量研究,即运用人种志的方法。

This paper analyzed a dramatic failure of a revolutionary product supposed to be,thus demonstrated the importance of user research before design practice.In the research of users and relative market,we should include designers with whose participant and unique perspective.User insight will show in the research.That is the way user-centered-research should be.And practical design guide lines will be found.We combined qualitative research,quantitative research,and ethnographic methods,employed POEMS frame in our research,thus made efficient use of the vast research materials.