摘要
设计是伴随着人类的诞生而出现的,在最初就是以人类生物性与社会性的生存方式而存在的。随着时代的变迁,视觉传达设计经历了从工业化社会到信息化社会的发展。今天,视觉传达设计由于信息载体的不断扩大而变得更加无所不在、无所不需。深入探讨视觉传达设计的本质与特征不仅可以使设计者理性地认识视觉传达设计本身,还可以使之更好地服务于信息传播。
The design is following,in at first is by human biological which humanity's birth appears and the social survival way exists.Along with the time vicissitude,the visual transmission design has experienced from the industrialization society to the informationization society's development.Today,the visual transmission design becomes as a result of the information carrier unceasing expansion more omnipresent,nothing which is not needs.Not only the thorough discussion vision transmission design essence and the characteristic may cause the designer rational understanding vision transmission to design itself,but also may cause it better service in the information dissemination.
关键词
视觉传达设计
市场
技术
艺术
文化
visual communication design,marketing,technology,art,culture
