浅谈地方特产包装设计定位及品牌的建立

Local Products Package Design and Brand Foundation

在社会主义市场经济条件下,地方特产经营是发展地方经济、增加人民群众收入的重要手段。但由于地方特产营销起步较晚,缺乏策划,特别是在包装设计上观念落伍,做工粗糙,大大影响了地方特产的销售及品牌推广。本文以分析当前地方特产包装设计方面存在的问题为切入口,阐述了包装及品牌的巨大价值及其蕴涵的经济意义,并从历史、文化、地域等多个角度提出了地方特产包装的定位策略及品牌推广方案。

On the condition of socialistic marketing economy,business on local agricultural products is an important an approach to enhance people's income.But local agricultural products business develops late,lack of design,especially their packing designs are out of date and work is rough,which badly effects the sale and extention of local products.This thesis based on the problems of present packing products,anlyzes the economic significance of packing and brand,as well as proposed strategies to extend the brand on history,culture and geography angles.