摘要
地缘性文化既是一个品牌的个性所在,又是进入另一个陌生市场要考虑的先决因素。单纯考虑品牌的视觉或是个性与共性的关系处理,都显得太过片面。品牌文化是贯穿品牌的销售、宣传、服务、产品、视觉等感官感受和管理等一整套的流程之中的核心,那么文化的价值取向与差异化提炼便是品牌生存的溯源。
Geopolitical culture is a brand personality lies,is the beginning of yet another strange to consider market factors preconditions.Simply consider the visual brand personality or the relationship with the general,seems to be too one-sided.Brand culture is the core of set of management processes about brand marketing and advocacy,services,products,visual and other sensory feelings and so on.Well cultural values and differences of extraction is the survival of Origin brand.
