产品设计中的本能水平设计

The Instinctive Level Design in Product Design

产品设计分为本能水平设计、行为水平设计、反思水平设计。本能水平的设计已成为拉动"眼球经济"、"吸引力经济"的杠杆。本能水平设计的本质是通过产品的美感从视觉上来吸引人们注意力并产生对产品的兴趣。我们可以从视觉元素的色彩、造型等因素中美的规律出发,结合产品设计的特点来做好本能水平的设计。使商家获利,使我们身边的产品更加美好,我们的生活环境更加舒适、和谐。

The product design can be divided into the instinctive level design,the behavioral level design and the introspective level design.The instinctive level design has become a lever which pulls 'eyeball economy', 'attractiveness of the economy'.The essence of instinctive level design is to attract people’s attention in the visual in order to make people generate the interest in the products from the aesthetic feeling of products.In order to do well in the instinctive level design,we should combine the characteristics of products and start off the laws of aesthetics which come from the factors in vision such as color,shape.So it can make the merchants to get more profits,products in our life to become better,our living environment to be more comfortable and harmonious.