产品造型设计——视觉特征和语义特征双重编码

Dual Code in Styling Process——Cooperation of Visual and Semantic Feature

本文基于认知心理学,阐述了造型设计问题中"特征抽象"的意义,依据认知加工的特点,区分视觉特征与语义特征,提出了基于视觉特征与语义特征协同加工的造型设计问题求解策略,并以汽车造型设计为例,分析了造型过程中这种协同加工策略如何有效推动了创新过程。

Based on Cognitive Psychology,this paper discusses the meaning of 'feature extraction' from product form design.From the cognitive processing,visual feature and semantic feature are distinguished,a problem solving strategy of form design which based on the cooperative processing of visual features and semantic features is proposed.This paper analyzes how this strategy will effectively promote the process of innovation,using car styling as an example.