浅谈产品系统设计与品牌塑造

On the Products System Design and Brand Building

当今社会,设计与品牌密不可分。产品系统设计作为当今产品设计的重要理念与品牌塑造的关系是非常密切的。产品系统设计承担着塑造品牌内涵的重任,而品牌塑造对产品系统设计有重要的引导作用。发现并善用它们的共同点对于达成企业与社会、消费者之间的共识会起到事半功倍的作用。

Design and brand are inseparable in the today's society.The relationship between products system design as the important concept of product design and brand building are very closely now.The products system design shoulders the heavy responsibility of molding brand connotation,at the same time,the brand molding has the important guidance function to the products system design.Discovering and making the best use of their common ground regarding to achieve between the enterprise and social,consumer's the consensus can play the twice the result with half the effort role.