浅论中国平面设计在当代如何本土化

On Localization of Chinese Contemporary Plane Design

平面设计的本土化一直是当代设计界探讨的焦点和热点。但如何才能使中国的平面设计走向本土化却是一个很难解决的问题。特别是在传统审美与大众审美逐渐疏离的今天。设计师应该怎么做?本文认为本土化要靠设计师对民族文化内涵的深入理解以及更深层次的文化修养。这将是一个艰苦的过程,只有使平面设计在信息传达上发挥更大的作用,才能更好地引导受众的行为和审美倾向,达到传统文化身份和民族身份的回归。

The localization of plane design is always a focus and hotspot discussed by contemporary design circles.But how to localize Chinese plane design is a hard-solved problem,especially at present,traditional taste is gradually estranging from the masses taste.What should the designers do?In this thesis,localization should rely on the deeply understanding of national culture connotation and further culture accomplishment of the designers.This will be a tough course,only plane design plays a more important role in communication,the act and taste trend of the masses will be guided better and reach to the return of traditional culture figure and national figure.