包装设计中文化因素及销售心理的阐述

Culture and Sale Factors Described of Packaging Design

通过包装设计从多方面影响消费者销售心理等问题,探讨了包装设计中文化因素在销售过程中的心理影响及作用。将设计文化融入包装设计中,使包装设计更具有"品"和"味",使包装更具有生命力,使包装设计真正起到促进销售作用。

Through the influences in different aspects of packaging design upon consumer and sales psychology were explored.The psychological effects and functions of designing elements were discussed.Communication and culture into the packing design which give the designer a more'flavor'and'materials'.It gives the packing more vitality.So packing design plays a real role in the promotion of sales.